The Production Process: Postproduction
The Editing Function
As the final stage of the video production process, postproduction affords the last opportunity to reach the goal originally set by the client. Regardless of the saying, “Fix it in post,” not all errors in judgment, mis-calculations, and poor production techniques can be corrected in post-production. If the material is not available or is technically deficient, there may be no way to replace it or to rectify the problems created in preproduction and/or production.
Most editors believe the truly creative portion of video production takes place in the editing room, and many directors and producers agree. Video editing is a function that requires a combination of technical and aesthetic ...