A/B ROLL Editing process using two separate rolls (cassettes or reels) of tape. Each cassette contains alternate shots of the sequence, enabling the editor to use transitions other than straight cuts between shots.

ABSTRACT One of three basic media aesthetic choices. Abstract goes beyond realism, as seen in the way some music videos and science fiction dramas stretch the audience’s imagination and sense of reality.

ADDITIVE The colors used in mixing light and on which both film and video signals are based: red, blue, and green.

ADVANCED TELEVISION SYSTEMS COMMITTEE (ATSC) An American professional group formed to set standards for television broadcasting beyond analog National Television Standards Committee, including high-definition ...

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