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Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands by Joan Kiddon - Arcature LLC, Larry Light

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Six Rules for Brand Revitalization

Learn How Companies Like McDonald’s Can Re-Energize Their Brands

Larry Light and Joan Kiddon,Arcature LLC

Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerWharton Editor: Steve KobrinEditorial Assistant: Pamela BolandDevelopment Editor: Russ HallOperations Manager: Gina KanouseDigital Marketing Manager: Julie PhiferPublicity Manager: Laura CzajaAssistant Marketing Manager: Megan ColvinCover Designer: Alan ClementsManaging Editor: Kristy HartProject Editor: Anne GoebelCopy Editor: Geneil BreezeProofreader: Water Crest PublishingIndexer: Lisa StumpfCompositor: Nonie RatcliffManufacturing Buyer: Dan Uhrig

© 2009 by Pearson Education, Inc.Publishing as Prentice ...

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