O'Reilly logo

Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition by Joan Kiddon, Larry Light

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2. Tendency 2: The Comfort of Complacency

On April 17, 2015, H Partners Management, LLC sent a letter to shareholders of Tempur Sealy, the mattress company with the well-known brands Tempur-Pedic and Sealy Posture Pedic. At that time, H Partners owned approximately 10% of the outstanding shares of Tempur Sealy, making it the Company’s largest shareholder. The letter sent a clear message to the Board of Directors demanding leadership change on the board.

In its letter, H Partners said that “Tempur Sealy possesses all the components of a successful company: industry-leading products, iconic brands that have stood the test of time, and a talented team of dedicated employees. However, despite these positive attributes, we believe the Company’s stock ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required