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Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition by Joan Kiddon, Larry Light

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Publisher: Paul BogerEditor-in-Chief/Acquisitions Editor: Amy NeidlingerEditorial Assistant: Olivia BasegioCover Designer: Alan ClementsManaging Editor: Kristy HartSenior Project Editor: Lori LyonsCopy Editor: Gill Editorial ServicesProofreader: Debbie WilliamsIndexer: Erika MillenCompositor: Nonie RatcliffManufacturing Buyer: Dan Uhrig

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