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Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition by Joan Kiddon, Larry Light

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About the Authors

Larry Light is the Chairman and CEO of Arcature. Larry was Global CMO of McDonald’s from 2002 to 2005. More recently, as the interim Global Chief Brands Officer of IHG from 2011 to 2013, Larry led global organizational and marketing process change to increase the effectiveness of IHG’s global and local marketing. Light was formerly the Executive Vice President at BBDO and was Chairman and CEO of the international division of Bates Worldwide and was also a member of the Bates’ Board of Directors. In 2004, BrandWeek selected Larry as one of the top ten marketers of the year and McDonald’s won “Marketer of the Year” from Advertising Age. In its report on Best Marketers of the Decade, AdWeek reported that “Larry Light, who turned ...

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