4Price and Pricing

Pricing is the moment of truth—all of marketing comes to focus in the pricing decision.—Raymond Corey

4.1 Introduction

There are many price-related processes affecting or being executed by different people within a company. Stakeholders within a company may not have a complete view, a shared understanding, or a common sense of the purpose of all processes. For instance, even if the purpose of the process is understood well, some of the control-oriented steps may be perceived as "bureaucratic" procedures without bottom-line benefit and therefore as impediments to work around creatively.

We need to understand the different levels at which decisions are made. The focus of this book is not on pricing strategy at the boardroom ...

Get Six Sigma Pricing: Improving Pricing Operations to Increase Profits now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.