5Pricing Operations
The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist.—Eric Hoffer (1902–1983)
5.1 Introduction
Broadly speaking, there are two types of processes to ensure that pricing operations adhere to pricing strategy. These are: (1) processes involving list price changes and (2) processes to ensure adherence to pricing guidelines. The actual processes vary by industry or company depending on expertise of those involved and complexity of the strategy. Whether market-facing or internally-focused, these processes require people from Marketing, Sales, Finance, Customer Service, IT, Inventory Management, and Legal to work together in executing the strategy.
5.2 Processes and Roles ...
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