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Sketchbook by Timothy O'Donnell

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Pablo Rubio Ordás / Erretres Diseño

Madrid, Spain

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Founded in 2002 by Pablo Rubio Ordás, Erretres Diseño specializes in branding, editorial design, multimedia, and graphic design. Their principal clients include the Prado Museum, Barceló Hotel and Resorts, and Universal Music. Rubio is also the art director of the acclaimed Matador magazine as well as the director of the masters program in branding at the European Institute of Design in Madrid.

ACCORDING TO PABLO RUBIO ORDáS, “It depends on the individual, but we generally sketch with a pencil in ...

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