The Role of Design
Our inventions are likely to be pretty toys, which distract our attention from serious They are but improved means to an unimproved end.
My belief is that one of the most significant reasons for the failure of organizations to develop new software products in-house is the absence of anything that a design professional would recognize as an explicit design process (Buxton 2003). Based on my experience, here is how things tend to work today.
Someone decides that the company needs a new product that will do “X.” An engineering team is then assigned to start building it. If you happen to be a shareholder of the company, the most frightening aspect at this early stage is that a projected revenue number for ...
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