Are You Talking to Me?
Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.
I want to close this part of the book with a post-script to the climate control study that we just discussed. You see, I didn’t tell you the whole story. There was another hypothesis to the study—one that I got wrong. Very wrong.
At the start of the study, I strongly believed that the broader experience resulting from exposure to alternative designs would translate into more creative and constructive suggestions from the users than we would see from those exposed to only one design. However, after studying the videos of the experimental sessions and reviewing the end-of-session questionnaires and interviews this turned ...
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