Sketching User Experiences: Getting the Design Right and the Right Design

Some Final Thoughts

Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.

— Margaret Mead

I give a lot of talks about the material in this book—to students, professors, designers, and executives. I do these talks because I believe in what I write about and I want to help bring about change. So here is my nightmare. I live in fear that some professor will jump up after my talk and say, “I’m convinced! Show me the text books and the curriculum, and tell me who to hire to flesh out the faculty.” In another version it is an executive who, in the spirit of someone who has just found religion, exclaims, “Wonderful! Help me reorganize my company. Help me recruit a Chief Design ...