SKILL 14
Influence, Persuade, and Negotiate
Influencing, persuading, and negotiating are three situations requiring different communication skills. The Greek philosopher Aristotle identified three essentials for persuasive communication that stand the test of time: reason, credibility, and emotion. Influencing and persuasion mean to win others over, not defeat them. Don’t think of using persuasion for solving a major difference, such as in a debate. Instead, consider all the times you persuade others to think as you do, to go along with your plan, or even just to take a break from work. To succeed at negotiating, which is slightly different from ...
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