When consulting firm ZS Associates wanted a presentation to relaunch
their incentive compensation solution, they needed to convey both the
firm’s market dominance and their application’s ease of use. The original
visual story attempted to communicate too much information and, as a
result, didn’t convey how easy the solution is to use.
To distill their presentation, the first step was creating a new story from
their existing presentation. Their slides contained important information
that could be included in a new script.
Case Study: ZS Associates
An Incentive to Communicate Clearly
Rather than just clean up the original slides, the
content was conceptually reorganized. By think-
ing outside the slide and focusing on the message,
it became apparent that what was thought to be
a three-prong service strategy was in reality four.
The two slides were replaced with a visual over-
view of the services.
BEFORE (example 1a)
BEFORE (example 1b)
AFTER (example 1)