Foreword
As a close friend of both Adam and Matthew Toren for many years, I was honored when they asked me to write this foreword. It wasn't so much because this is the first time that I have been formally published, but more importantly because of the compelling and exclusive content they've placed within these pages.
My hope is that this book equips you with the tools, framework, and inspiration to change the world. It is written in a straightforward, succinct, and practical format that provides the flexibility that you as a business owner need to implement actions right away toward some of your most pressing challenges.
Even more impressive is the fact that this is the first ever book that takes a case-based approach to entrepreneurship—written by, for, and with insights from some of the most successful entrepreneurs in the world. As you read on, get ready for a journey that will change the way you do business right now—not tomorrow, in a month, or in a year, but immediately.
I have earned my entrepreneurial stripes over the preceding 15 years. I started my first company at the age of 12 because my parents didn't have enough money to buy me football cleats. Since then, I have founded, built, and scaled 10 companies that have touched thousands upon thousands of people around the world, spanning from consumer products and retail, to digital media and print. I come from the school of hard knocks; nothing was ever given to me on a silver platter, and for that I feel extremely fortunate. ...
