Preface

I believe that it is never the people who let their countries down. It is their governments. Governments which lack heart. Politicians who imagine things but don’t do them. Bureaucrats who take their power to mean the ability to thwart initiative. […] The minimum responsibility of government is to at least have the courage of the people. I mean the courage of a person who starts a business or a farm.

Paul Keating, Prime Minister of Australia, HV Evatt Lecture, 1993

This book is a survey into the world of the small business owner through their eyes: how they perceive the world around them. It’s not another “how to” book or an academic treatise. There are already numerous texts that explain business planning, start-ups and financing, ...

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