Chapter 15
Learning from the Experiences of Others
IN THIS CHAPTER
Connecting with mentors and peers who can help
Assembling a board of advisors
Finding a partner
Tapping into trade associations and business incubators
Surveying other small-business resource options
What do you think the number-one cause of small-business failure is? Do you think it’s lack of capital? How about poor location? Maybe inadequate marketing or distribution?
Answer: none of the above. Rather, the answer is isolation, as in the small-business owner’s isolation.
A lack of capital, a poor location, and inadequate marketing and distribution aren’t causes of small-business failure; they’re just symptoms — symptoms of the dreaded disease Owner’s Isolation Syndrome. The symptoms of this syndrome affect every small-business owner at one time or another, but if you commit yourself to preventing the disease, you ...
Get Small Business For Dummies, 6th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
