Skip to Main Content
Small Business For Dummies, 6th Edition
book

Small Business For Dummies, 6th Edition

by Eric Tyson, Jim Schell
April 2024
Beginner content levelBeginner
464 pages
12h 59m
English
For Dummies
Content preview from Small Business For Dummies, 6th Edition

Chapter 15

Learning from the Experiences of Others

IN THIS CHAPTER

Bullet Connecting with mentors and peers who can help

Bullet Assembling a board of advisors

Bullet Finding a partner

Bullet Tapping into trade associations and business incubators

Bullet Surveying other small-business resource options

What do you think the number-one cause of small-business failure is? Do you think it’s lack of capital? How about poor location? Maybe inadequate marketing or distribution?

Answer: none of the above. Rather, the answer is isolation, as in the small-business owner’s isolation.

Remember A lack of capital, a poor location, and inadequate marketing and distribution aren’t causes of small-business failure; they’re just symptoms — symptoms of the dreaded disease Owner’s Isolation Syndrome. The symptoms of this syndrome affect every small-business owner at one time or another, but if you commit yourself to preventing the disease, you ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Starting a Business All-in-One For Dummies, 3rd Edition

Starting a Business All-in-One For Dummies, 3rd Edition

Eric Tyson, Bob Nelson, The Experts at Dummies
Accounting For Dummies, 7th Edition

Accounting For Dummies, 7th Edition

John A. Tracy, Tage C. Tracy

Publisher Resources

ISBN: 9781394242764Purchase Link