A Depiction of Small Business from an Entrepreneurial Approach
Small business’ entrepreneurial orientation (innovativeness, proactiveness, and risk-taking mentality). Owners’ mind-set/entrepreneurial characteristics. The three pillars of entrepreneurship. Market orientation. Small business’ strategic management.
2.1 Small Business and Entrepreneurial Orientation
In a constantly and rapidly changing world, small business and entrepreneurial orientations (SMEs) need to be on their toes to sustain and develop. As discussed in Chapter 1, the survival of SMEs is of utmost importance for the society as a whole.
One of the most important parameters to be considered is the environment in which SMEs need to operate today—a global business environment ...
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