SMEs are the backbone of all societies worldwide. Their survival, especially during financially difficult years, is of utmost importance, not only for them but also for the societies in which they operate.
In this book, we presented a thorough view of what SMEs are, how they need to operate during difficult periods, and what they need to do in order to be able to sustain and survive during such periods.
A very important factor which is the main pillar upon which small businesses should operate in order to survive is to be based on an entrepreneurial orientation. Upon this base, they need to also develop their strategy formulation.
Another important paragon that can be crucial for small businesses during crisis years is the way SME owners ...
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