Keeping Your Social Media Efforts Active and Engaging
Participate with your social media networks through a combination of three activities:
Sharing useful, relevant, interesting information, called content, created by your business.
Sharing — basically re-gifting — useful, relevant, interesting content created and shared by others.
Sharing your thanks, praise, expertise, and input by adding your comments to others’ posts.
Businesses that pull people to their pages online do so with useful, relevant, consistently presented information that takes time and discipline to create.
With or without a blog, however, take these steps:
Develop content ...