Claiming Your Online Identity
In the bricks-and-mortar world, people in small business get away with handing out more than one business card. Marketers advise against this approach because it shows a lack of commitment and credibility in any single arena, but it happens without great consequence because all cards have the same contact information, and they’re all presented by a person whose name and face the customer recognizes. None of those constants applies online.
Register a domain name — a website address — for your business.
Stake claim to a single user name for your business across all social media channels you may ever want to use. If you own your business, develop a strategy that links your personal name with your business name online, so that a search for either delivers results for both.
Registering for a domain name
Your domain name is the string of characters a person types into a search engine ...