Establishing Your Online Home Base

This section is for the nearly half of all small businesses (and I hope that number has gone down by the time you read this sentence) without a website. You can’t pull people to your business if you don’t have an online location for them to reach. To be credible, you need the following:

check.png A site you control. A listing in a chamber of commerce or industry directory doesn’t count because you can’t control what’s there or interact with customers through that listing.

check.png A site that’s findable and reachable by a search for your business name.

check.png A site that accurately establishes your business and brand image, with a great “About” section where media types and those seeking everything from speakers to industry resources can access professional, reproducible material. For information on this website component, turn to Chapter 17.

check.png A site that you can easily update with information about your business.

remember.eps Your website is the gold standard for online home bases. Your ...

Get Small Business Marketing Kit For Dummies, 3rd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.