5Getting Visible
I SUSPECT YOU'D agree that there is no shortage of information online about how to get online. This chapter won't cover those basics that everyone seems to get. What I do want to go over are 16 common mistakes that business owners make with their online presence. They are not putting their best foot forward for their business, and in some cases don't have any foot out there at all. Other mistakes relate to taking online risks that could sink their business.
The second part of this chapter is about two big visibility boosters you can employ to build your business or get through slow times.
16 Common Mistakes Business Owners Make with Their Online Presence
Mistake #1: Not Having a Website to Begin With
I understand how this can happen. You've convinced yourself that your existing customers don't care about the web and so why bother with a website. The problem: today, most new customers find a business through web search.
Maybe you participate in social-media sites without having your own proprietary site. Many social-media sites encourage businesses to set up shop with them for free. They also make it quite easy to have a page up in no time.
What people do not realize is that they do not control the content that they post on social media in the same way that they own and control the content on their own website.1
It's a complex area but the way I look at it when setting up a page on Facebook, for example, is it's as if I took my lawn chair to a giant Facebook ...
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