O'Reilly logo

Small Group Facilitation: Improving Process and Performance in Groups and Teams by Judith A. Kolb

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Strategies to Stimulate Creativity

Free Association. This first strategy historically is associated with Freud and the process of psychoanalysis. As applied to creative problem solving, free association is a method of stimulating the imagination to accomplish some specific purpose such as producing new combinations, intangible ideas, or names. The process begins with jotting down a symbol—a word, sketch, number, or picture—related to the problem or issue of interest. Add another symbol suggested by the first one and repeat ad lib until ideas emerge (Souder & Ziegler, 1988). Since a sketch or picture can be used instead of words, this technique works well when members are not all fluent in one language.

In this method, as contrasted with others ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required