January 2011
Beginner
256 pages
6h 1m
English
book
Small Group Facilitation: Improving Process and Performance in Groups and Teams
by Judith A. Kolb
Content preview from Small Group Facilitation: Improving Process and Performance in Groups and Teams
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Name and Description
Brainstorming was developed by advertising executive, Alex Osborn, as a technique for encouraging creative thought around a stated goal or purpose. The focus is on quantity versus quality of ideas. A primary principle is that criticism and evaluation of ideas should be avoided.
References
Jewell, L., & Reitz, J. (1988). Group decision making. In R. Katz (Ed.), Managing professionals in innovative organizations (pp. 247–261). Cambridge, MA: Ballinger.
Osborn, A. F. (1957). Applied imagination: Principles and procedures of creative problem solving (rev. ed). New York: Scribner.
Use
To generate as many ideas as possible within a stated time frame; to jump start a discussion; often appears as one step or component ...
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