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Small Group Facilitation: Improving Process and Performance in Groups and Teams by Judith A. Kolb

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Brainstorming

Name and Description

Brainstorming was developed by advertising executive, Alex Osborn, as a technique for encouraging creative thought around a stated goal or purpose. The focus is on quantity versus quality of ideas. A primary principle is that criticism and evaluation of ideas should be avoided.

References

Jewell, L., & Reitz, J. (1988). Group decision making. In R. Katz (Ed.), Managing professionals in innovative organizations (pp. 247–261). Cambridge, MA: Ballinger.

Osborn, A. F. (1957). Applied imagination: Principles and procedures of creative problem solving (rev. ed). New York: Scribner.

Use

To generate as many ideas as possible within a stated time frame; to jump start a discussion; often appears as one step or component ...

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