Name and Description
Brainstorming was developed by advertising executive, Alex Osborn, as a technique for encouraging creative thought around a stated goal or purpose. The focus is on quantity versus quality of ideas. A primary principle is that criticism and evaluation of ideas should be avoided.
Jewell, L., & Reitz, J. (1988). Group decision making. In R. Katz (Ed.), Managing professionals in innovative organizations (pp. 247–261). Cambridge, MA: Ballinger.
Osborn, A. F. (1957). Applied imagination: Principles and procedures of creative problem solving (rev. ed). New York: Scribner.
To generate as many ideas as possible within a stated time frame; to jump start a discussion; often appears as one step or component ...