Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
- Title: Small Is the New Big
- Release date: July 2006
- Publisher(s): HighBridge
- ISBN: None
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