Small Is the New Big

Video description

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

Table of contents

  1. Chapter 1
  2. Chapter 2
  3. Chapter 3
  4. Chapter 4
  5. Chapter 5
  6. Chapter 6

Product information

  • Title: Small Is the New Big
  • Author(s): Seth Godin, Seth Godin
  • Release date: July 2006
  • Publisher(s): HighBridge
  • ISBN: None