Afterword: The Small Town Rules

Here are all seven of the Small Town Rules, put together for review and for easy sharing with others. Because of the major shifts in the economy, technology and society, all business is now forced to play by rules that small town businesses find familiar. All business is like a small town now that every customer can talk directly to every other customer, people listen more to what customers say about a company than they listen to advertising, and people need to have to have multiple jobs to support their families. The individual human voice is now valued over corporate mission statements, people are banding together into small communities online, and local concerns are outweighing national ones. It’s just like ...

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