3. Adapting to the New Economic Realities of Self-Reliance
When there is no one else to rely on, it’s just like a small town. In today’s economy, self-reliance has become a requirement. Jobs are no longer assured, incomes are no longer always rising, and the federal or state governments do not offer a reliable backup plan. As these factors increase in importance in the national economy, it follows the pattern that small towns have long since adjusted to.
Small town business people have a sense of self-reliance. They build their own business portfolios with multiple lines of income. Many use online marketplaces to supplement the local marketplace. Brands can adopt diversification as a survival strategy, but it comes with risks. They must consider ...
Get Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
