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Smart Big Moves: The Story Behind Strategic Breakthroughs by Anne-Valérie Ohlsson, Paul Strebel

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Chapter 2. Going for Growth

Going for Growth

Going for growth is about focusing resources on a profitable business model and rolling it out to gain market share in existing markets and move into adjacent segments, plus new geographies. This usually carries the lowest risk of all the big moves and has led to many of the most successful periods of value creation – Apple’s roll-out of the Mac, iTunes and the iPod, for example. In Apple’s case, these roll-outs followed the finding of a new game. However, depending on the circumstances, roll-outs could follow any of the other big moves. In the late 1990s, Steve Jobs at Apple rolled out new products after restoring profitability. ...

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