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Smart Big Moves: The Story Behind Strategic Breakthroughs by Anne-Valérie Ohlsson, Paul Strebel

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Chapter 4. Relaunching Growth

Relaunching Growth

Relaunching growth is about avoiding declining revenues by repositioning the value proposition in a distinctive way relative to the existing competition. It’s about developing or acquiring a new value proposition for a specific target market. Depending on the circumstances, relaunching growth can come into play after any of the other strategic moves. Growth may have to be relaunched after it runs out of steam due to market saturation or increasing competition or it may be needed after getting back into shape or restoring profitability. At HSBC, with the ambition to be one of the largest global financial service firms, ...

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