Introduction

Human beings have told stories since the dawn of time, using them to share values, beliefs and codes of conduct. They remain one of the most powerful means of sharing. When we considered writing this book, we wanted to talk about our findings in a way that would not be overly pedantic. We chose to write a story based on a real company, together with real-world case studies, and in this way provide the context for sharing the keys to success for shifts in strategy – what we call big moves, involving a large commitment of resources to a new goal. Big moves can make or break a company.

As an example of what we mean by a smart big move, consider the strategic breakthrough made by Wipro Ltd – the Indian company that originally was making ...

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