Smart Business, Social Business: A Playbook for Social Media in Your Organization

2. Surveying the Technology Supermarket

A strategy without execution is just a theory. And to execute, a company needs the right social media technologies.

Culture change and technology provide the foundation for success in all external social media efforts. Without these factors, a company is relegated to limited viewpoints and perspectives that will likely hinder organizations in their company effectiveness, innovation, and competitive relevance. Companies striving to become a social business require a very high level of collaboration across the organization.

Collaboration within the new business context of social media is defined as:

To facilitate an environment of open sharing, create the necessary mechanisms for regular cross-departmental ...