5. In Response to the Social Customer: Social CRM
The global rise of social media usage has presented a huge opportunity for companies that want to acquire new customers and retain existing ones. With the amplified voice and influence of the social customer, it’s much easier today for companies to identify these prospects and customers and determine their needs and concerns. This is certainly an improvement from when most firms were using traditional CRM systems to manage their sales and customer life cycles.
Customer relationship management (CRM) is a business strategy for managing a company’s relationship with customers and prospects. It involves using technology to manage and synchronize business processes for sales, marketing, customer service, ...
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