7. How to Choose the Right Vendors, Agencies, and Technology Partners
For organizations trying to evolve into a social business, strategic thinking must be an integral part of operational procedures and the decision-making process. With social media’s relatively newfound acceptance within business, minimizing barriers to success is critical. It is important to remember that perception is reality. The perception of any social media program, whether global or more focused (a product launch, events, a departmental initiative to connect with customers, and so on), has the potential to derail the program and buy-in for future social media initiatives.
Social media is still in the early days of acceptance as a meaningful and valued part of a company’s ...
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