CHAPTER 2

NETWORK COORDINATION

How Interconnected Players Change the Game

October is a profoundly important month for consumers in China. For one thing, every October begins with the week-long National Day break, one of the longest holidays in the calendar. But when the holiday is over and the country goes back to work, an even more important holiday arrives just one month later: November 11, Singles Day. With the profusion of discounts and savings on offer during Singles Day, shopping at full price beforehand is imprudent. In October, you would do well not to make large purchases—Singles Day is coming. Also in October, you would be wise to make travel plans for the following year to catch all the best deals—Singles Day is coming. Not just travel ...

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