What It Means for You

Alibaba’s approach to business seems counterintuitive, but understand it, and you arrive at valuable insight into the future of strategy. Through the course of this book, I hope you have come to understand what makes Alibaba unique, and why our business offers definitive lessons for the future. In this final chapter, I will summarize and tie together all the concepts of the preceding chapters and help you see how the ideas apply to you as a leader and as an individual in a changing world.

Each chapter of this book has introduced and discussed actionable concepts for the future of business strategy. In part 1, I discussed how the core logic of business is changing to reflect the two ...

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