Skip to Content
Smart Choices
book

Smart Choices

by John S. Hammond, Ralph L. Keeney, Howard Raiffa
July 2015
Intermediate to advanced
256 pages
4h 56m
English
Harvard Business Review Press
Content preview from Smart Choices

CHAPTER 7

Uncertainty

IN THE PRECEDING CHAPTERS, we’ve laid out a comprehensive approach to making smart choices when, for practical purposes, you can know the consequences of each alternative before deciding. We now turn to situations in which—no matter how much time and thought you expend—you won’t know what the consequences will be until after deciding. They’re uncertain. When you choose, you may know what might happen, but you won’t know what will happen.

Because life is full of uncertainties, many of the decisions you make will involve calculated risks: investing in a mutual fund, accepting a blind date, deciding to have a child, asking for a raise or promotion, starting a business, launching a new product. You can’t snap your fingers ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Smart Cities For Dummies

Smart Cities For Dummies

Reichental
The Messenger

The Messenger

Peter Loftus
Top Market Strategy

Top Market Strategy

Elizabeth Rush Kruger
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9781633691056