Psychological Traps

THIS WHOLE BOOK HAS BEEN ABOUT how to think systematically about tough, important decisions. By now you’re much better prepared to identify and avoid the eight most common and most serious errors in decision making:

   Working on the wrong problem

   Failing to identify your key objectives

   Failing to develop a range of good, creative alternatives

   Overlooking crucial consequences of your alternatives

   Giving inadequate thought to tradeoffs

   Disregarding uncertainty

   Failing to account for your risk tolerance

   Failing to plan ahead when decisions are linked over time

But, in addition to these process mistakes, there’s an entirely different category of errors that can undermine even the most ...

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