O'Reilly logo

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Z. John Zhang, Jagmohan Raju

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction: Fingerprints of the Invisible Hand

After a long season of back-breaking labor seeding, feeding, and growing a crop, a farmer would never say, “Time to harvest—let’s take it easy.” If anything, the farmer would get up even earlier and go to bed even later to make sure that every last grain was harvested. Yet supposedly sophisticated companies, run by some of the best-educated people in the world, neglect what peasants have known by instinct for thousands of years. They work hard thinking about, growing, and finding markets for their product but then pay scant attention to the decision that determines what all that hard work yields the company: setting the price.

Despite the critical function prices play in corporate profitability, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required