March 2010
Intermediate to advanced
224 pages
5h 24m
English
book
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
by Jagmohan Raju, Z. John Zhang
Content preview from Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
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2. Why the Best Things in Life Are Free
“We have to look at today’s economy and say, ‘What is it that’s really scarce in the Internet economy?’ And the answer is attention.”Hal Varian, Chief Economist of Google and Professor of Information Sciences, Business, and Economics at University of California at Berkeley
Imagine you are the marketing manager of a diversified services company. Thanks to advanced technology, some of it proprietary, your company can deliver information in a moment that would once have taken thousands of people thousands of hours to research, including the content of millions of books and scholarly papers. You also make it easy for people all over the world to organize and swap their photos, translate documents to and from ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.