Smart Product Breakthroughs Depend on Customer Control
Research shows that customers want the functional benefits of smart products without sacrificing autonomy and privacy.
For centuries, writers and storytellers have imagined fantastic stories about autonomous robots and artificial intelligence. Today, what was once fantasy has become reality. Smart products, such as robotic vacuum cleaners and smart speakers, populate our everyday lives. They act completely on their own, without the need for humans to intervene.
In Greek myths and Hollywood movies alike, whenever such robots take control, it often ends in disaster. The robots wreak havoc ...
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