January 2017
Beginner
352 pages
7h 15m
English
Content preview from Smart Retail, 4th Edition
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Chapter 1
Retail secret one: low friction and high reward
The unwritten primary law of retailing, a kind of customer covenant, is that we must make it easy for people to spend money with us. So simple, so often ignored.
In this chapter we explore
- purchase friction
- customer reward in the widest context
- friction/reward indexing.
Maths to describe life
In recent years, I have come to believe that it is completely possible to apply mathematics to every single retail format, shopping visit, contact point, needs state and interaction. To every product, in every context.
If you’ve read my work before, this revelation is probably a startling one. I talk a lot about instinct, common sense and practical awareness, and that’s all still true. But ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.