Chapter 4
Retail secret four: “I’m just looking”
Every time anyone browses a store, they’re wandering around the pages or aisles, shouting at the top of their lungs “COME ON RETAILER! INSPIRE ME, MAKE ME WANT SOMETHING!”
In this chapter we explore
- the role of discovery in customer engagement
- merchandising for inspiration
- why customers crave this inspiration.
Even a pencil can surprise
New York store owner Caroline Weaver’s left forearm features a life-size tattoo of a pencil. This might give you a clue to the nature of her store’s stock. Caroline likes pencils and has made selling pencils and pencil ephemera her business. Don’t tease me but so do I. I do a lot of this writing malarkey and there’s something about scratching notes with ...
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