January 2017
Beginner
352 pages
7h 15m
English
Content preview from Smart Retail, 4th Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 4
Retail secret four: “I’m just looking”
Every time anyone browses a store, they’re wandering around the pages or aisles, shouting at the top of their lungs “COME ON RETAILER! INSPIRE ME, MAKE ME WANT SOMETHING!”
In this chapter we explore
- the role of discovery in customer engagement
- merchandising for inspiration
- why customers crave this inspiration.
Even a pencil can surprise
New York store owner Caroline Weaver’s left forearm features a life-size tattoo of a pencil. This might give you a clue to the nature of her store’s stock. Caroline likes pencils and has made selling pencils and pencil ephemera her business. Don’t tease me but so do I. I do a lot of this writing malarkey and there’s something about scratching notes with ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.