Chapter 16

Detail, detail, detail – the store environment

At the end of the day, it’s a game of two halves and, erm, one of those halves will always be a shop.

In this chapter we explore

  • the job of the store
  • positioning key fixtures and fittings
  • creating great windows
  • the value of clear sight-lines.

Using the space

Finally, a chapter just for physical stores. This chapter is an overview of the most critical components of a store and is, essentially, here for indie retailers. It’s mostly common sense but is also the stuff I get asked for most often by indie operators and, if it’s useful, then I’m delighted to be able to put it here.

There are some useful general principles in this but the detail specific to you is something you are going ...

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