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Smart Retail, 4th Edition by Richard Hammond

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Why retailing?

One thing that hasn’t changed is that retail is still physically and mentally hard work. The pressure is always on, we’re only ever as good as our last trading day, and sometimes even making a big profit isn’t good enough for the City! Make More! Every time we open our stores or flick on the servers*, what follows could be a disaster or a triumph.

And that’s the answer to the question “Why retail?” because, despite the constant pressure to get things right, make difficult decisions, inspire the team to pull together, try new things and make customers happy and take some money … Ahh wow, those are the days that keep us all coming back for more.

Doing retail right – prompting a person we don’t know to make a free choice to spend ...

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