Established in 2016, Zé Delivery (Zé) has evolved into one of Brazil’s most valuable digital startups, specializing in last-mile delivery of beer and other beverages, with its core value proposition being “fast, cold, and affordable.”
Boasting an average delivery time of twenty-two minutes, Zé ensures customers enjoy cold beer at fair prices. Zé was developed within Ambev, a subsidiary of Anheuser-Busch InBev (ABI), and the largest brewing company in Brazil and Latin America, which commands over 60 percent of Brazil’s beer market. However, Ambev’s growth trajectory began to decelerate in the mid-2010s due to competition with rivals such as Heineken. Its board was resolute to not only counter the current ...
Get Smart Rivals now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
