Shein, the Chinese ultrafast-fashion retailer, tops the list of the world’s most mysterious, fastest-growing companies. Pronounced “she-in,” the little-known name before the Covid-19 pandemic has grown and grabbed the title of the fashion world’s most Googled brand, surpassing Zara and Nike.1
Founded in China in 2008, it evolved from a small retailer to a cross-border retail platform and branded Shein for women’s apparel.2 Known for its ultracheap and trendy clothing, the company designed and sold apparel, beauty, and lifestyle products exclusively abroad in more than 150 countries as of 2024.
Despite the criticisms that its business model encourages wasteful consumption and other concerns such as its supply ...
Get Smart Rivals now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
