Chapter 13 Plasma Poster

Unifying Work Cultures with a Digital Poster

Ice breakers are hard to do digitally.

Elizabeth Churchill, former head of Plasma Poster research project

If we define cultures as networks of knowledge shared by groups of people (Hong, 2009), then maintaining cultural coherence depends on technologies — for example, books, maps, Web sites, and telephones — that help perpetuate networks. Because physical distance is a significant barrier to holding these networks together, people have used technologies to bridge those distances since the invention of the shoe.

Fuji Xerox’s Plasma Poster (later branded CollaboPoster for commercial deployment) project is one of the best documented recent efforts in this long line of technologies ...

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