Chapter 16 Nabaztag, an Ambiguous Avatar
Old experiences are boring. The network can endlessly renew the experience.
Rafi Haladjian, co-founder of Violet, maker of the Nabaztag Wi-Fi rabbit
Violet’s Nabaztag1 is a curious device. It is a tool and toy, decorative and functional, a service avatar and a stand-alone device, interactive and ambient, a technology experiment, and a consumer product. This ambiguity is not accidental. Semioticians and designers created it, not engineers or marketers. Their interest in the meaning of objects makes it an exploration into how ubiquitous computing devices create experiences. Where companies traditionally create products to fill an explicit need or exploit a specific technology, Violet created Nabaztag ...
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