7 Collaborating through a Sector Lens
“People, we have a problem.”
The executives participating in GlobalTech’s monthly Zoom call sat up a little straighter. David Garcia, the company’s chief operating officer, was usually pretty upbeat and unflappable. Today, though, he didn’t look happy.
“We’ve had a sector-based sales team in place for three years,” Garcia continued, “and they’re supposed to really understand the customers and create holistic solutions using more of our offerings. But that effort still isn’t delivering the growth we expect. Look at our commercial businesses sector. At least ten customers are using our cloud product—which by most accounts is the best on the market—but not one of them is using our analytics or data products, ...
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